Game on: Engaging customers and employees through gamification
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چکیده
منابع مشابه
A Review on Gamification and its Potential to Motivate and Engage Employees and Customers: Employee Engagement through Gamification
Theconceptofgamificationusesthehumanbehaviorofindulgingingamingactivitiesandcombinesit withtheirworkwiththepurposeofenhancing,employeeengagement.Gamemechanicsanddynamics areabletopositivelyinfluencehumanbehaviorbecausetheyaredesignedtodrivetheplayersabove theactivationthreshold.Achievements,appointments,bonuses,levels,pointsaresomeoftheg...
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Background and Aim: Today, knowledge is essential to the survival and success of any organization. Given that they are the people who create, share and use knowledge, an organization cannot effectively use knowledge unless its employees are willing to share their knowledge and attract knowledge of others. On the other hand, Gamification involves combining the usual mechanisms in the games with ...
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متن کاملUsing Gamification to Build a Passionate and Quality-Driven Software Development Team
But what is gamification? In simple terms, it is a fun, outcome-based process of employing “game” elements and techniques to engage employees, reward and recognize individuals and keep people motivated to achieve end results. Gamification is evolving, however, and in many pundits’ minds will play a key role in managing innovation — both internal and external — for many organizations. The reason...
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